Social Media for Small Business

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Name: Social Media for Small Business
Date: February 22, 2018
Time: 1:30 PM - 4:00 PM EST
Event Description:

This course will focus on the key components of planning and creating an effective social media marketing strategy.

Specific emphasis will be placed on.

  1. Building a content strategy: How to produce content, how to curate content, how to design content, and how to create shareable content.
  2. Channel evaluation: Where does your target market spend time online? Which channels should your company use, and what will the goals of that channel be?
  3. The Psychology of social: Why certain content get shared, how to improve the virality of content.
  4. Community-building: How to engage with people to build relationships and trust, and how to make community-building a collaborative and cross-departmental priority for your company.
  5. Developing a brand voice: How to develop a brand voice and create a consistent experience across all of a company's external channels.
  6. Best practices for how brands should behave and how they should not: Case studies on how brands have interacted.
  7. Measuring your efforts: Types of goals (engagement, revenue, reach, traffic).
  8. Paid Social: The why and how of advertising on social media.

This class is 2 1/2 hours in length and we will be offering advanced classes soon!

L/A Metropolitan Chamber of Commerce Conference Room
Date/Time Information:
Thursday, February 22nd from 1:30 pm - 4:00 pm
Contact Information:
Dean Barron - Maine New Media 207-747-0888
This class is $99 and seats can be purchased here.
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