Marketing - Think Like Your Customer

Understanding your customers and defining your brand is crucial in today's market. This workshop will provide you with the tools you need to think like your customers and position your brand and marketing campaigns for success. This webinar, sponsored by the Maine Technology Institute, is designed to introduce business owners - both new and established - to the knowledge and skills necessary to succeed in the competitive world of small business marketing. You will gain a deeper understanding of how your product or service is perceived by your target market and learn how to differentiate yourself from your competitors effectively. Additionally, you will learn how to reach your target audience by creating a memorable and impactful brand identity. This workshop is made possible by the Maine Technology Institute and will help you understand: How your product or service is perceived in the marketplace How to differentiate yourself from competitors How to reach your target market by creating a brand that sticks Your Workshop Presenter: ML Engel, SCORE Mentor ML has worked on branding, business, and marketing communications with organizations of all sizes in both the for-profit and non-profit sectors. As a professor, she paired students with local businesses to provide experiential learning opportunities, and has been a SCORE Mentor since 2019.